Property Management Services
Scroll Media played a role in the revitalization of a luxury Florida rental property. Recognizing the dual objectives of enhancing the brand's blogging presence and boosting Airbnb bookings, we set out to devise a strategy that would address these specific goals and breathe new life into the brand.
Our team crafted a tailored content strategy tailored to this brand's unique needs and audience. We launched targeted blog campaigns designed to engage the audience effectively and drive interest in the brand. By focusing on both blogging and securing Airbnb bookings, we aimed to create a cohesive and impactful brand presence that resonated with customers.
These efforts led to a successful brand relaunch. The tailored content strategy and targeted blog campaigns resulted in consistent monthly bookings 2+ months out and a notable growth in followers. These outcomes underscore the effectiveness of our tailored strategies in driving brand awareness, engagement, and ultimately, more consistent bookings.