Wellness Collective
Scroll Media was pushed to enhace Chasing Cali Collective's online presence. Recognizing the importance of consistency and cohesion in branding, we crafted a content calendar tailored to the brand's voice and values. Our team also took on the responsibility of managing media to ensure a cohesive brand image across all platforms, setting the stage for Chasing Cali Collective's digital transformation.
Beyond devising content strategies and overseeing media, Scroll Media ventured into proactive engagement tactics to create connections with Chasing Cali Collective's audience. By actively engaging in conversations and promptly responding to comments and messages, Scroll Media was able to successfully double the client's social media follower count over the course of engagement. Moreover, extensive hashtag & keyword research was conducted to boost content visibility and engagement, effectively spotlighting the launch of Chasing Cali Collective's physical storefront.
Our initiatives resulted in growth and increased visibility for Chasing Cali Collective. The detailed content calendar and media management contributed to a consistent brand image across platforms, while proactive engagement strategies fostered connections with the target audience, increasing reach by over 78%. The combination of these efforts led to the acquisition of over 200+ new followers within a 12 week timeframe and successfully amplified the official launch of the brand's brick and mortar business.
